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Rush Limbaugh unloads on fleeing advertisers

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Radio giant Rush Limbaugh offered a second apology to a Georgetown University student today after calling her a “slut” and “prostitute” last week, saying he descended to the level of the left, and added he would replace the advertisers who have abandoned his show over the controversy.

“I became like the people we oppose. I ended up descending to their level,” Limbaugh said. “It’s important not to be like them, particularly in fighting them.”

Limbaugh had used the derogatory terms in an attempt to be absurd, as 30-year-old Sandra Fluke had testified before Congress in favor of insurance-covered birth control for women.

“I acted too much like the leftists who despise me,” Limbaugh continued. “I descended to their level using names and exaggerations to describe Sandra Fluke. It’s what we have come to come to know and expect from them, but it’s way beneath me. It’s wrong and that’s why I apologized, because I succumbed. I descended to their level. Don’t be mad at them or mad at her. Everybody here was being true to their nature except me. I’m the one who had the failing on this, and for that I genuinely apologize for using those words to describe Ms. Fluke.”

Limbaugh had posted an apology to Fluke on Saturday on his website, but Fluke told ABC today she found it wanting.

“I don’t think that a statement like this issued, saying that his choice of words was not the best, changes anything, and especially when that statement is issued when he’s under significant pressure from his sponsors who have begun to pull their support,” she said.

Indeed, the case has prompted at least eight advertisers to drop Limbaugh’s show. They include AOL, ProFlowers, Quicken Loans, mattress retailers Sleep Train and Sleep Number, software maker Citrix Systems, data-backup service provider Carbonite and online legal document services company LegalZoom.

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