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Hollywood Paying Attention to Faith

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Christian Post — The Hollywood entertainment industry has become increasingly aware of the growing market for faith-based films and entertainment, said movie producer DeVon Franklin at the Biola Media Conference at CBS Studios on Saturday.

Franklin, most recently noted for his role as producer of Whitney Houston’s last movie, “Sparkle,” was given the Biola Media Award at the 17th annual event based on his recent career success. Beginning as an intern 15 years ago, he currently serves as the Vice President of Production for Columbia Pictures, a division of Sony Pictures Entertainment.

“I’ve seen that there has been a lot more acceptance of faith,” said Franklin during a press conference after the event. “There’s been more openness to it in terms of understanding the need to serve an underserved audience out there, specifically the faith-based audience.

“Hollywood has been more willing to develop film projects to tap into that market,” he told reporters.

Franklin, who authored the book Produced by Faith – Enjoy Real Success Without Losing Your True Self, said he does not have a cynical point of view about how the Hollywood culture views faith.

“I don’t have the experience of expressing what I believe and talking about Jesus and then being labeled a pariah. Sometimes when we live in faith we can be perceived as judgmental,” he explained. “Our call as Christians is to be accepting and to love and not to judge. So for me it’s about being honest about my faith, but also being loving enough to accept others’ points of view the same way that I want them to accept mine.”

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