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Christian Publishers Anticipate Global Growth in 2012

Postmillennialism — 

Have you ever tried to describe the landscape…when flying at an altitude of 30,000 feet? Rushing past plains, rivers, forests, mountains, highways, and cities, it is impossible to do justice to all you see. The details are lost from on high (except to God). Providing a survey of the 2011/2012 trends in Christian publishing and bookselling worldwide is rather like giving that rarified description.

ChristianTrade Association International is a worldwide association of nations, companies, and individuals committed to fulfilling the Great Commission in Matthew 28:16-20, Jesus’ command to “go and make disciples of all nations, baptizing…and teaching them.” Membership is open to all Christians, but the illustrations in this article reflect the experiences of our evangelical, Pentecostal, and charismatic constituency.

The United States is the largest market for Christian materials worldwide, supplying the majority of English-language product and books for translation. With continuing changes in book formats, delivery systems, supply chains, and more, the situation here has been likened to the “Wild, Wild West.” In 2012, CBA America staff expect to see continued emphasis on digitization and multi-format book development, including enhanced media and metadata, more development of e-book sales via direct-to-consumers and retail channels, more self-publishing; increased use of print-on-demand, and more Christian fictio

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